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Routledge Studies in Consumer Research


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Consuming People: From Political Economy to Theatres of Consumption

Consuming People: From Political Economy to Theatres of Consumption

1st Edition

Nikhilesh Dholakia, A. Fuat Firat
April 24, 2003

Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a...

Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach

Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach

1st Edition

Sigmund A. Wagner
April 24, 2003

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the...

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