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Routledge Sports Marketing Series


About the Series

The Routledge Sport Marketing Series provides a superb range of texts for students and practitioners covering all aspects of marketing within sports. Structured in three tiers the series addresses:

  • Sub-disciplines within sports marketing: for example, branding, marketing communications, consumer behaviour
  • Sports and sporting properties to which marketing is applied: for example, the marketing of football, the marketing of motor sports, marketing of the Olympic Games
  • Philosophy, method and research in sports marketing; for example, research methods for sports marketing students, theoretical perspectives in sports marketing, undertaking successful research in sports marketing

International in scope, they provide essential resources for academics, students and managers alike. Written by renowned experts worldwide and supported by excellent case studies and pedagogic tools to accelerate learning, the texts available in the series provide:

  • a high quality, accessible and affordable portfolio of titles which match development needs through various stages
  • cutting-edge research and important developments in key areas of importance
  • a portfolio of both practical and stimulating texts in all areas of sport marketing

The Routledge Sport Marketing Series is the first of its kind, and as such is recognised as being of consistent high quality and will quickly become the series of first choice for academics, students and managers.

5 Series Titles

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Ambush Marketing in Sports

Ambush Marketing in Sports

1st Edition

Gerd Nufer
December 23, 2014

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

Sport Brands

Sport Brands

1st Edition

Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
February 22, 2013

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

Sport Public Relations and Communication

Sport Public Relations and Communication

1st Edition

Maria Hopwood, James Skinner, Paul Kitchin
February 24, 2010

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates...

Relationship Marketing in Sports

Relationship Marketing in Sports

1st Edition


September 04, 2009

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial...

Marketing and Football

Marketing and Football

1st Edition

Michel Desbordes
October 09, 2006

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for...

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