Bringing together theories and thought from a variety of perspectives, this series features cutting-edge research addressing all the major issues in public relations today, helping to define and advance the field.
To submit a proposal for this series, please contact:
Suzanne Richardson, Commissioning Editor for Media, Cultural and Communication Studies
[email protected]
By Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić
May 27, 2024
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, ...
By Marlene S. Neill
January 19, 2024
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “...
Edited
By Katie R. Place
June 19, 2023
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication ...
Edited
By Yan Jin, Bryan H. Reber, Glen J. Nowak
August 01, 2022
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing ...
Edited
By Marcia DiStaso, Denise Bortree
October 25, 2018
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...
By Margot Opdycke Lamme
February 06, 2018
Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great ...
By Petra Theunissen, Helen Sissons
September 25, 2017
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the ...
Edited
By Richard D. Waters
June 16, 2017
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations ...
By Patrick Rössler
June 16, 2017
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence...
Edited
By Brigitta R. Brunner
October 14, 2016
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to ...
By Charles Marsh
October 10, 2016
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. ...
By Jane Johnston
February 12, 2016
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, ...