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Routledge New Directions in PR & Communication Research


About the Series

Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.

The New Directions series has already published and commissioned diverse original work on topics such as:

  • PR’s influence on Israeli and Palestinian nation-building
  • PR's origins in the history of ideas
  • a Jungian approach to PR ethics and professionalism
  • global perspectives on PR professional practice;
  • PR as an everyday language for everyone
  • PR as emotional labour
  • PR as communication in conflicted societies, and
  • PR's relationships to cooperation, justice and paradox.

We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.

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Digital Public Relations and Marketing Communication Trends in Africa

Digital Public Relations and Marketing Communication Trends in Africa

1st Edition

Forthcoming

Edited By Anne W. Njathi, Brandi Watkins
June 07, 2024

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is ...

Communicating Statehood Public Relations Strategies in Promoting Palestine

Communicating Statehood: Public Relations Strategies in Promoting Palestine

1st Edition

By Ibtisam Abu-Duhou, Chris Galloway
December 31, 2023

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via ...

Workplace Culture in Mass Communication Industries

Workplace Culture in Mass Communication Industries

1st Edition

By Martina Topić
December 19, 2023

Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities. Offering a systematic overview of women’s lived experiences, this book discusses major issues in contemporary communication industries, including public...

Communicating in Extreme Crises Lessons from the Edge

Communicating in Extreme Crises: Lessons from the Edge

1st Edition

By Elina R. Tachkova, W. Timothy Coombs
September 25, 2023

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, ...

Strategic Communications in Africa The Sub-Saharan Context

Strategic Communications in Africa: The Sub-Saharan Context

1st Edition

Edited By Hugh Mangeya, Isaac Mhute, Ernest Jakaza
September 25, 2023

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where ...

Animal Suffering and Public Relations The Ethics of Persuasion in the Animal-Industrial Complex

Animal Suffering and Public Relations: The Ethics of Persuasion in the Animal-Industrial Complex

1st Edition

Edited By Núria Almiron
August 18, 2023

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex—the industries participating in the systematic and institutionalised ...

Corporate Social Responsibility and Environmental Affairs in the British Press An Ecofeminist Critique of Neoliberalism

Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism

1st Edition

By Martina Topić
May 31, 2023

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ...

The Global Foundations of Public Relations Humanism, China and the West

The Global Foundations of Public Relations: Humanism, China and the West

1st Edition

Edited By Robert E. Brown, Burton St. John III, Jenny Zhengye Hou
May 31, 2023

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public ...

Depth Public Relations After the Masquerade

Depth Public Relations: After the Masquerade

1st Edition

By Johanna Fawkes
December 23, 2022

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of...

Social Media for Progressive Public Relations

Social Media for Progressive Public Relations

1st Edition

Edited By Outi Niininen
November 10, 2022

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR ...

Strategic Communication in a Global Crisis National and International Responses to the COVID-19 Pandemic

Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic

1st Edition

Edited By Ralph Tench, Juan Meng, Ángeles Moreno
October 20, 2022

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ...

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations

1st Edition

Edited By Martina Topić
September 30, 2022

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and...

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