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Routledge Library Editions: Tourism


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Marketing Tourism Places (RLE Tourism)

Marketing Tourism Places (RLE Tourism)

1st Edition

Gregory Ashworth, Brian Goodall
April 28, 2014

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering...

The Management of International Tourism (RLE Tourism)

The Management of International Tourism (RLE Tourism)

1st Edition

Stephen F Witt, Michael Z Brooke, Peter J. Buckley
April 28, 2014

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular...

Tourism: A Community Approach (RLE Tourism)

Tourism: A Community Approach (RLE Tourism)

1st Edition

Peter E Murphy
March 10, 2014

Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism...

Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions

1st Edition

Brian Goodall, Gregory Ashworth
March 10, 2014

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative...

Building A New Heritage (RLE Tourism)

Building A New Heritage (RLE Tourism)

1st Edition

Gregory Ashworth, Peter Larkham
March 10, 2014

At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible...

Routledge Library Editions: Tourism

Routledge Library Editions: Tourism

1st Edition

Various
December 05, 2012

This set re-issues 5 volumes originally published between 1985 and 1994. They focus on the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance,...

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