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Routledge Library Editions: Advertising


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The Economic Implications of Advertising (RLE Advertising)

The Economic Implications of Advertising (RLE Advertising)

1st Edition

Otto John Firestone
December 21, 2015

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

Outdoor Advertising

Outdoor Advertising

1st Edition

Richard Nelson, Anthony Sykes
November 26, 2015

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary...

Commercial Advertising

Commercial Advertising

1st Edition

Thomas Russell
November 26, 2015

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...

Advertising Today and Tomorrow

Advertising Today and Tomorrow

1st Edition

W.A. Evans
November 26, 2015

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...

Advertising A New Approach

Advertising A New Approach

1st Edition

Walter Taplin
November 26, 2015

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions....

Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society

Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society

1st Edition

Michael Schudson
November 26, 2015

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or...

Advertising and Psychology

Advertising and Psychology

1st Edition

Leslie Ernest Gill
November 26, 2015

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...

Advertising at the Crossroads

Advertising at the Crossroads

1st Edition

Max A. Geller
November 26, 2015

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...

Advertising Explained

Advertising Explained

1st Edition

Dennis Caton
November 26, 2015

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches...

The Economics of Advertising

The Economics of Advertising

1st Edition

Frederic Wilfred Taylor
November 26, 2015

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

The Business of Advertising

The Business of Advertising

1st Edition

Clarence Moran
November 26, 2015

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

Planning Advertisements

Planning Advertisements

1st Edition

Gilbert Russell
November 26, 2015

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

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