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Routledge Corporate Communication Series


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The Customer Century: Lessons from World Class Companies in Integrated Communications

The Customer Century: Lessons from World Class Companies in Integrated Communications

1st Edition

Anders Gronstedt
December 09, 2011

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn...

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