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Routledge Communication Series


About the Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Advertising and Public Relations Law

Advertising and Public Relations Law

3rd Edition

Forthcoming

Carmen Maye, Roy L. Moore, Erik L. Collins
July 11, 2019

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the...

Media Effects: Advances in Theory and Research

Media Effects: Advances in Theory and Research

4th Edition

Forthcoming

Mary Beth Oliver, Arthur A. Raney, Jennings Bryant
July 11, 2019

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments,...

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

7th Edition

Forthcoming

Helen Katz
May 29, 2019

This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social...

Televised Presidential Debates and Public Policy

Televised Presidential Debates and Public Policy

2nd Edition

Forthcoming

Sidney Kraus
May 15, 2019

With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,...

Advertising Theory

Advertising Theory

2nd Edition

Forthcoming

Shelly Rodgers, Esther Thorson
May 01, 2019

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

Analyzing Media Messages: Using Quantitative Content Analysis in Research

Analyzing Media Messages: Using Quantitative Content Analysis in Research

4th Edition

Forthcoming

Stephen Lacy, Daniel Riffe, Brendan R. Watson, Frederick G. Fico
April 03, 2019

Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring...

An Integrated Approach to Communication Theory and Research

An Integrated Approach to Communication Theory and Research

3rd Edition

Don W. Stacks, Michael B. Salwen, Kristen C. Eichhorn
March 06, 2019

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and...

Family Communication

Family Communication

3rd Edition

Chris Segrin, Jeanne Flora
January 07, 2019

This third edition of Family Communication carefully examines state-of-the art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also includes extensive presentation and application of classic theories and...

Applied Organizational Communication: Theory and Practice in a Global Environment

Applied Organizational Communication: Theory and Practice in a Global Environment

4th Edition

Thomas E. Harris, Mark D. Nelson
November 18, 2018

The fourth edition of Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. This new edition has been thoroughly updated and revised to reflect the most...

Public Relations and Social Theory: Key Figures, Concepts and Developments

Public Relations and Social Theory: Key Figures, Concepts and Developments

2nd Edition

Øyvind Ihlen, Magnus Fredriksson
April 20, 2018

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max...

The Business of Sports: Off the Field, in the Office, on the News

The Business of Sports: Off the Field, in the Office, on the News

3rd Edition

Mark Conrad
February 27, 2017

The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to...

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

6th Edition

Richard M. Perloff
January 06, 2017

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion...

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