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Routledge Advances in Management and Business Studies


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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons

1st Edition

Forthcoming

Hagai Gringarten, Raúl Fernández-Calienes
May 14, 2019

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and...

CSR, Sustainability, and Leadership

CSR, Sustainability, and Leadership

1st Edition

Gabriel Eweje, Ralph Bathurst
March 21, 2019

With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sustainability, and Leadership seeks to explore the integration of these three elements through an...

Frugal Innovation and the New Product Development Process: Insights from Indonesia

Frugal Innovation and the New Product Development Process: Insights from Indonesia

1st Edition

Stephanie B.M. Cadeddu, Jerome D. Donovan, Cheree Topple, Gerrit A. de Waal, Eryadi K. Masli
January 17, 2019

This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly...

Transformative Management Education: The Role of the Humanities and Social Sciences

Transformative Management Education: The Role of the Humanities and Social Sciences

1st Edition

Ulrike Landfester, Jörg Metelmann
December 13, 2018

Due to the recent global financial crises, academic business schools have come in for much criticism, having, in the eyes of the public, failed in their responsibility to society by teaching future managers only how to increase their personal gain without any consideration as to their actions’...

Decision-making for New Product Development in Small Businesses

Decision-making for New Product Development in Small Businesses

1st Edition

Mary Haropoulou, Clive Smallman
December 04, 2018

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business...

Managing Project Ending

Managing Project Ending

1st Edition

Virpi Havila, Asta Salmi
December 04, 2018

Understanding project endings is a significant part of project management, yet there is relatively little work published in this important area. This book addresses the gap, focusing on the successful management of project endings, showing how to plan for the ending of a project, how to create...

Operating Under High-Risk Conditions in Temporary Organizations: A Sociotechnical Systems Perspective

Operating Under High-Risk Conditions in Temporary Organizations: A Sociotechnical Systems Perspective

1st Edition

Matthijs Moorkamp
November 20, 2018

Organizations increasingly use temporary designs. Many temporary organizations are assembled by "mixing and matching" building blocks from static, bureaucratic, parent organizations into a temporary configuration. At the same time, such "mixed and matched" temporary organizations often operate...

Gender Equality in a Global Perspective

Gender Equality in a Global Perspective

1st Edition

Anders Ortenblad, Raili Marling, Snjezana Vasiljevic
August 23, 2018

Gender Equality in a Global Perspective looks to discuss whether Gender Equality can be adopted as it has been defined in international documents anywhere, or whether it needs to be adapted in a more local context; discuss which factors and perspectives need to be taken into account when adapting...

Recession at Work: HRM in the Irish Crisis

Recession at Work: HRM in the Irish Crisis

1st Edition

Bill Roche, Paul Teague, Anne Coughlan, Majella Fahy
August 06, 2018

How has the recession affected the conduct of human resource management? How have HR departments and managers fared? Have leading firms taken measures to sustain and revive their businesses through innovative HR measures? How have union representation and influence been affected? Is the recession...

The Business of Gamification: A Critical Analysis

The Business of Gamification: A Critical Analysis

1st Edition

Mikolaj Dymek, Peter Zackariasson
August 06, 2018

At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations...

Diversity in Multinational Corporations

Diversity in Multinational Corporations

1st Edition

Roxana Maiorescu, Brenda Wrigley
June 08, 2018

Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively...

Decision-Making Groups and Teams: An Information Exchange Perspective

Decision-Making Groups and Teams: An Information Exchange Perspective

1st Edition

Steven Silver
June 08, 2018

In recent years, there has been increasing implementation of group and team decision-making within organizations, much of it managed electronically, between members of what are "virtual" groups or teams. Recent research into effective team implementation emphasizes "trust" as an intermediary...

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