By Rosemary Rice McCormick
January 15, 2014
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business ...
Edited
By Museum Store Association
October 15, 2014
The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own...
Edited
By Museum Store Association
February 15, 2015
Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional ...
Edited
By Museum Store Association
March 31, 2015
The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that ...
January 15, 2014
The New Store Workbook gets down to the nitty gritty of planning to open a new museum retail store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the internet. The twelve chapters that make up this ...